JOB DESCRIPTION

SUNNY

Sunny is changing the world by leveraging digital technologies to help people live healthier lives. Using a digital first strategy, Sunny is helping health plans and employer groups to engage consumers with innovative, integrated health and wealth tools to improve outcomes and drive quantifiable results.

Sunny Payments & Benefits solution helps consumers capitalize on their health benefits by making it easy to spend smarter via directed spend technology for supplemental and specialized benefits. Sunny Rewards, an integrated Reward Dashboard, pairs high-value actions with appropriate financial incentives. Sunny’s simplified consumer experience is designed to maximize rewards, improve health outcomes, and drive quantifiable results.

Sunny’s team of experienced leaders is what truly sets them apart. The elite team represents all corners of the market, ensuring a comprehensive and holistic understanding of the dynamics at play. Drawing from their collective insights, extensive knowledge, and expertise in the field of consumer engagement, the team knows what works and what doesn’t with today’s consumers.

WORKING HERE

Invaluable lessons learned is the genesis of Sunny, which has led to a fine-tuned product-to-market fit that caters to a range of stakeholders in the healthcare space. Whether it’s payers, employers, or individual consumers, Sunny has refined its solutions to meet their unique requirements. Sunny is unmatched in its ability to customize and employ refreshing levels of creativity, adaptability, and inventiveness. This is crucial in an industry where trends and demands change rapidly and calls for a very nimble team.

Sunny is fully committed to revolutionizing consumer engagement. Finally, alignment of valuable actions with financial incentives, a knowledgeable and diverse management team, and a keen understanding of customization and market trends have been brought together to make a significant impact on the way consumers interact with their health and well-being – we hope you consider taking this journey with us!

OPPORTUNITY

The Director / Senior Director of Integrated Strategy & Research (ISR) will define and drive the strategic foundation for Sunny’s Marketing & Experience Team (M&ET). This role sits at the core of how Sunny engages consumers, translates data into insight, and converts strategy into measurable action.

You will lead the design and activation of integrated marketing strategies that combine behavioral science, data analytics, and MarTech capability to deliver meaningful member engagement. You will also partner closely with Brand, Creative & Content (BCC), Experience Operations (XO), and Integrated Program Management (IPM) to ensure campaigns and programs are anchored in insight, executed through technology, and continuously optimized for performance.

This is both a strategic and operational role — ideal for a leader who can think big, move fast, and collaborate deeply.

SCOPE OF RESPONSIBILITIES

Strategic Leadership

• Lead the development and implementation of integrated marketing and engagement strategies across key client and internal initiatives.
• Translate business objectives and consumer insights into actionable frameworks that connect message, audience, channel, and technology.
• Develop strategic roadmaps, briefs, and presentations that influence creative, MarTech, and operational teams.
• Serve as a thought leader on consumer engagement, campaign measurement, and integrated marketing best practices.
• Continuously evolve Sunny’s marketing strategy toolkit, including journey mapping, segmentation, and campaign playbooks, to ensure scalability and performance.

Research, Insights, and Analytics

• Direct research and data-driven insight efforts across markets, segments, and audiences to inform strategic decision-making.
• Partner with analytics and MarTech teams to establish and maintain KPIs, dashboards, and measurement frameworks that evaluate campaign performance and audience behavior.
• Build and maintain a dynamic knowledge base of market trends, competitive intelligence, and audience profiles to inform future strategy.
• Use testing, experimentation, and performance analytics to evaluate outcomes and guide optimization strategies.
• Translate insights into actionable recommendations that drive engagement, retention, and measurable impact.

Collaboration and Enablement

• Partner closely with Brand, Creative & Content (BCC), Experience Operations (XO), and Integrated Program Management (IPM) to align on goals, metrics, and execution.
• Ensure strategic clarity and consistency across functions by defining common frameworks, templates, and best practices.
• Serve as a strategic advisor and coach to cross-functional stakeholders, promoting collaboration and data-driven decision-making.
• Contribute to client presentations, executive updates, and thought-leadership materials that communicate progress, impact, and vision.
• Foster a culture of continuous learning, transparency, and accountability within the Marketing & Experience Team.

Who You Are

• 10+ years of progressive experience in marketing strategy, management consulting, or integrated planning.
• Deep expertise in consumer marketing, audience segmentation, and omni-channel engagement, with an ability to translate insights into scalable activation strategies.
• Proven success building and leading strategy functions within high-growth, fast-paced, or agency environments.
• Strong analytical and storytelling skills—equally comfortable interpreting data models and shaping creative narratives that drive measurable results.
• Excellent communication and presentation abilities, with confidence engaging directly with executives, clients, and cross-functional partners.
• Familiarity with modern MarTech and analytics ecosystems (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Tableau, Amplitude) and how technology informs strategy.
• Bachelor’s degree required; MBA or advanced degree preferred.

Compensation & Benefits

Sunny has an ambitious vision to empower people to live healthier and happier lives. We are committed to delivering an outstanding culture and experience for every employee. We offer comprehensive benefits and perks, as well as a high level of flexibility.

• A competitive compensation package in line with leading technology companies
• Flexible PTO with manager approval
• An extra day of PTO to volunteer for a cause you feel passionate about
• Employer sponsored healthcare, dental, vision, short and long term disability, and life insurance opportunities
• A company sponsored supplemental benefits plan worth over $2000 annually in 2025
• 401k retirement savings plan company matched up to 5%

SUNNY’S COMMITMENTS

Sunny Rewards is an Equal Opportunity Employer. We’re passionately dedicated to providing the ultimate consumer engagement solution, so please send us a note with your comments or questions at [email protected]